Kraft: Capitalism at its best!

One of the most important issues facing the North East Somerset constituency, after my election of course, has been the inevitable closure of the Cadbury’s factory in Somerdale.

This is a leaflet, generously funded by Lord Ashcroft, that we sent around Somerset in Autumn 2009, in which I praise Kraft to the rafters for indicating its intent to keep Somerdale open:

In addition, here is what I said on the matter in September, as reported in the Bath Chronicle:

“As an investment professional, it seemed to me that the business case for closing Somerdale had never been properly worked out and the cost savings were phantasmagoric. That Kraft intends to keep it open vindicates this view. It shows capitalism at its best. Hostile takeovers are a warning against management complacency.”

The news release from which this quote was taken has actually been removed from my northeastsomersetconservatives.co.uk website, I cannot for the life of me think why. Perhaps my local Tories are less techno-savvy than the man who does my typing for me.

I knew all along the plant was totally worthless and there was no point keeping it open and I have been proven correct, and you have the evidence from September to show for it.

Of course, in Somerset I am all in favour of raising my future-constituents’ hopes, which have been dashed several times over already regarding the plant, so I did not believe one more time could hurt. As I result, I decided to change my tactics and have suddenly become critical of Kraft, on the face of it at least, for their misleading statements:

Here is the explanation provided by The Week In :

Instead of putting the matter to rest, I remain convinced that a little bit more posturing will help me squeeze a few more votes. Let us hope my apparent change of tune resonates in the voters’ ears!

Tags: Bath Chronicle, Cadbury, Keynsham, Kraft, Somerdale